A Model for Analyzing the Efficiency of SEO and Adwords Campaigns in the Romanian and American Online Media

Irina Susanu, Daniela Damian, Constantin Avram and Robert Rusu
Additional contact information
Daniela Damian: Dunarea de Jos University of Galati, Romania
Constantin Avram: Dunarea de Jos University of Galati, Romania
Robert Rusu: Dunarea de Jos University of Galati, Romania

Risk in Contemporary Economy, 2019, 401-406

Abstract: Focusing and investing in SEO and AdWords campaigns is the secret weapon underlying the acquisition of supremacy on a scene of a tacit war on the market. Thus, if the presence in the online environment was not important in the past, it has now become crucial. The purpose of this paper is to identify the link between the campaign budget, its period, the position of the main competitors and the elements used so that the results are optimal regardless of the type of organization or its geographical area. In this sense, an analysis model has been developed that highlights the link between these elements and the obtained performance. The methodology used focused on monitoring and quantifying the performance of SEO and AdWords campaigns for two US and one Romanian websites, and the quantification of performance was done using Balanced ScoreCard.

Date: 2019
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.rce.feaa.ugal.ro/images/stories/RCE2019/Susanu_Damian_Avram_Rusu.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ddj:fserec:y:2019:p:401-406

DOI: 10.35219/rce2067053246

Access Statistics for this article

More articles in Risk in Contemporary Economy from "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration Contact information at EDIRC.
Bibliographic data for series maintained by Gianina Mihai ().