The Effects of the Crisis Generated by the COVID-19 Pandemic on Consumer Behavior Regarding Brand Purchasing

Zaif (Popa) Alexandra, Cerchia(Ionascu) Alina-Elena and Micu Adrian
Additional contact information
Zaif (Popa) Alexandra: Transilvania University of Brașov, Romania
Cerchia(Ionascu) Alina-Elena: Valahia University of Târgoviște, Romania
Micu Adrian: Dunarea de Jos University of Galati, Romania

Risk in Contemporary Economy, 2020, 47-58

Abstract: The global COVID-19 pandemic, the rules of social distancing and the restrictions imposed by the authorities have had a strong impact on all aspects of our lives on a social, psychological and economical level.The buying habits of consumers have been modified, as they were forced to adapt to a new context generated by the current situation, being strongly influenced by factors such as unstable economic climate, destabilization of the labor market, rising unemployment, affecting every industry (both small businesses and large brands or multinational corporations). This paper aims to examine consumer behavior regarding brands in the context of the COVID-19 pandemic, taking into consideration social, economic, technological factors, as well as factors that influence the decision-making process in brands acquisition.

Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.rce.feaa.ugal.ro/images/stories/RCE2020/Zaif_Cerchia_Micu.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ddj:fserec:y:2020:p:47-58

Access Statistics for this article

More articles in Risk in Contemporary Economy from "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration Contact information at EDIRC.
Bibliographic data for series maintained by Gianina Mihai ().