Educational Management and Marketing

Ilie Petrita, Sandu Doina, Damian Daniela and Matis Ciprian
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Ilie Petrita: High School No. 2, Galati, Romania
Sandu Doina: "Petru Poni" Technological High School Onesti, Romania
Damian Daniela: Dunarea de Jos University of Galati, Romania
Matis Ciprian: Dunarea de Jos University of Galati, Romania

Risk in Contemporary Economy, 2021, 426-431

Abstract: This paper aims to address institutional management and marketing, from the perspective of the Romanian educational system. From the point of view of institutional management, it presents the organization of the school institution vertically, and from the point of view of marketing, the school institution must promote the educational offer, in which the central part is communication.The institutional communication had as method the approach of communicative strategies within the school organization that focused on the interaction of the members of the organization, not only on the vertical, but also on the managerial ethos, which is a generator of a climate of trust, initiative, participation and responsibility.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:ddj:fserec:y:2021:p:426-431

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