Modern model of integrated corporate communication

Milica Slijepčević, Milica Kostić and Ivana Radojević

Journal of Innovative Business and Management, 2018, vol. 10, issue 1

Abstract: The main purpose of this paper is to present the modern model of integrated corporate communication. Beside this, the authors will describe the changes occurring in the corporate environment and importance of changing the model of corporate communication. This paper also discusses the importance of implementation of the suggested model, the use of new media and effects of these changes on corporations. The approach used in this paper is the literature review. The authors explore the importance of implementation of the suggested model and the new media in corporate communication, both internal and external, addressing all the stakeholders and communication contents. The paper recommends implementation of a modern model of integrated corporate communication as a response to constant development of the new media and generation changes taking place.

Keywords: integrated corporate communication; social media; millennials (search for similar items in EconPapers)
JEL-codes: D83 M14 M31 (search for similar items in EconPapers)
Date: 2018
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://journal.doba.si/repec/pdf/10_2018_1_2_Modern.pdf (application/pdf)
http://journal.doba.si/year-10-2018-volume-1/moder ... porate-communication (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:dob:journl:v:10:y:2018:i:1:a:2

DOI: 10.32015/JIMB/2018-10-1-2

Access Statistics for this article

Journal of Innovative Business and Management is currently edited by dr. Rasto Ovin

More articles in Journal of Innovative Business and Management from DOBA Faculty Contact information at EDIRC.
Bibliographic data for series maintained by Tatjana Gorjup Hlade ().