The Impact of Business Innovations on Brand Value

Katarina Janošková, Pavol Kral and Anna Krizanova

Journal of Innovative Business and Management, 2018, vol. 10, issue 2

Abstract: This article deals with interaction between business innovations and brand value. Innovation and brand equity are two important dimensions that drive businesses today; innovation in particular is a primary determinant of brand equity.

Keywords: Innovations; Brand Value; Correlation (search for similar items in EconPapers)
JEL-codes: O30 O39 (search for similar items in EconPapers)
Date: 2018
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Persistent link: https://EconPapers.repec.org/RePEc:dob:journl:v:10:y:2018:i:2:a:3

DOI: 10.32015/JIMB/2018-10-2-3

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