Making a Personal Difference: Communications in Healthcare

Bill Nichols

Journal of Innovative Business and Management, 2019, vol. 11, issue 1

Abstract: Health communications (HC) is a fast-growing, potent branch of communications. Previous studies on various health contexts, from diabetes to cancer, note the importance of HC in influencing positive clinical outcomes.

Keywords: health; health behaviour; education; communication (search for similar items in EconPapers)
JEL-codes: N3 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:dob:journl:v:11:y:2019:i:1:a:4

DOI: 10.32015/JIMB/2019-11-1-4

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