Analysis of the Performance of Certain Public Communication Campaigns in the Field of Road Safety in Slovenia

Pedja Ašanin Gole and Emina Koren Mirković

Journal of Innovative Business and Management, 2019, vol. 11, issue 1

Abstract: Public communication campaigns should alert the addressees to the existence of a social problem and lead to a change of attitudes, knowledge, and behaviour.

Keywords: shadow economy; slippery slope model; gender differences (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:dob:journl:v:11:y:2019:i:1:a:5

DOI: 10.32015/JIMB/2019-11-1-5

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