Croatian Employers' Perception of the Knowledge, Skills and Competencies of PR Students or Graduates

Boris Hajoš

Journal of Innovative Business and Management, 2019, vol. 11, issue 1

Abstract: The main research question was to what extent are employers satisfied with students’ education in public relations (PR), which they rated with average grade. The professional knowledge formally taught at universities is not a crucial factor for getting a job in public relations in Croatia.

Keywords: public relations; employers perceptions; knowledge and skills; universities (search for similar items in EconPapers)
JEL-codes: I29 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:dob:journl:v:11:y:2019:i:1:a:7

DOI: 10.32015/JIMB/2019-11-1-7

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