Limiting Aspects of Neuromarketing Research

Milica Slijepčević, Nevenka Popović Šević and Ivana Radojević

Journal of Innovative Business and Management, 2019, vol. 11, issue 1

Abstract: Marketing specialists, marketing academics and neurologists define more effective strategic approaches for communication with modern consumers through neuromarketing.

Keywords: neuromarketing research; neuroscience; consumer behaviour; limiting aspects; ethics (search for similar items in EconPapers)
JEL-codes: M31 M39 (search for similar items in EconPapers)
Date: 2019
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Persistent link: https://EconPapers.repec.org/RePEc:dob:journl:v:11:y:2019:i:1:a:8

DOI: 10.32015/JIMB/2019-11-1-8

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