Information Asymmetry and Its Implications in Online Purchasing Behaviour: A Country Case Study

Esmir Demaj and Vilma Manjani

Journal of Innovative Business and Management, 2020, vol. 12, issue 1, 72-82

Abstract: The objective of this study is to analyse how certain variables in the online market affect the decision-making trajectory and actions toward reducing the information asymmetry faced in online purchasing.

Keywords: information asymmetry; online purchasing; decision making; Albania (search for similar items in EconPapers)
JEL-codes: D82 L81 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:dob:journl:v:12:y:2020:i:1:a:7

DOI: 10.32015/JIBM/2020-12-1-9

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