Public Perception on Reputation and Its Influence on Decision Making

Rejla Bozdo

Journal of Innovative Business and Management, 2020, vol. 12, issue 2, 70-78

Abstract: Reputation is an important part of everyday life of people, businesses, and other organizations. Reputation is like a bunch of thoughts in ones’ mind that drives people’s decision-making as an autopilot.

Keywords: reputation; perception; perceptual mapping; measurement; decision-making (search for similar items in EconPapers)
JEL-codes: L14 (search for similar items in EconPapers)
Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:dob:journl:v:12:y:2020:i:2:a:7

DOI: 10.32015/JIBM.2020.12.2.7.70-78

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