Envisioning Marketing in a Digital Technology-Driven Maritime Business

Senka Sekularac Ivosevic

Journal of Innovative Business and Management, 2021, vol. 13, issue 1, 22-28

Abstract: The maritime industry faces the challenge of implementing a digital culture inherent in the 21st century and a modern way of doing business in shipping, maritime ports, and a more expansive, within a whole maritime logistic chain.

Keywords: digital technology; maritime business; marketing; PEST analysis (search for similar items in EconPapers)
JEL-codes: L19 M31 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:dob:journl:v:13:y:2021:i:1:a:3

DOI: 10.32015/JIBM/2021.13.1.22-28

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