The Need Recognition in Marketing of the Tailor-Made Furniture and Personalization Process of the Product through Design Management

Jordan Berginc

Journal of Innovative Business and Management, 2021, vol. 13, issue 1, 40-49

Abstract: Small business furniture manufacturers in the age of digital media are changing the concepts of marketing and sales based on the strategy they recognize the user experiences.

Keywords: marketing need; tailor-made furniture; value proposition; personalization; user experiences; product design; design management (search for similar items in EconPapers)
JEL-codes: M39 (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:dob:journl:v:13:y:2021:i:1:a:5

DOI: 10.32015/JIBM/2021.13.1.40-49

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