Storytelling for charity/humanitarian organizations: effectively encouraging interest, desires and actions

Mateja Mahnic

Journal of Innovative Business and Management, 2022, vol. 14, issue 1, 1-11

Abstract: n the article, we discuss storytelling and the effect it has when it comes to NGO’s fund raising projects.

Keywords: storytelling; NGOs advertising; consumer donation practices (search for similar items in EconPapers)
JEL-codes: I39 (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:dob:journl:v:14:y:2022:i:1:a:3

DOI: 10.32015/JIBM.2022.14.1.3

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