The green marketing impact on consumer buying behavior Albanian market case study

Mariola Muci and Endi Driza

Journal of Innovative Business and Management, 2022, vol. 14, issue 2, 1-16

Abstract: During recent years, society has been emphasizing and putting increasingly more importance on the idea of “going green†which means promoting environmentally correct and sustainable practices in the everyday life.

Keywords: green marketing; customer behavior; products; brands; environment; sustainability (search for similar items in EconPapers)
Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:dob:journl:v:14:y:2022:i:2:a:1

DOI: 10.32015/JIBM.2022.14.2.1

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