Dejavniki marketinške kulture in zadovoljstvo udeležencev organizacij – trgovinska dejavnost

Ivan Ropar and Melita Moretti

Journal of Innovative Business and Management, 2014, vol. 6, issue 1-2

Abstract: Povezanost svetovnega gospodarstva, na katerega vplivata sodobna tehnologija in odpiranje trgov, in dejavniki globalizacije močno vplivajo na gospodarski položaj slovenskih organizacij in še posebej na konkurenčnost trgovskih organizacij. Z vstopom novih trgovskih verig in gospodarsko recesijo pa so se pogoji poslovanja še zaostrili.

Keywords: global economy; commercial activity; marketing culture; Slovenia (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations:

Downloads: (external link)
http://journal.doba.si/repec/pdf/6_2014_1-2_dejavniki.pdf (application/pdf)
http://journal.doba.si/letnik_6-2014-st-1/dejavnik ... jstvo-udelezencev-or (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:dob:journl:v:6:y:2014:i:1:a:2

Access Statistics for this article

Journal of Innovative Business and Management is currently edited by dr. Rasto Ovin

More articles in Journal of Innovative Business and Management from DOBA Faculty Contact information at EDIRC.
Bibliographic data for series maintained by Tatjana Gorjup Hlade ().