Inicijalno definiranje ponude proizvoda kroz zadovoljstvo potrošača

Tina Vukasović and Nives Mikulić

Journal of Innovative Business and Management, 2015, vol. 7, issue 1

Abstract: Zadovoljstvo potrošača vrlo je aktualna problematika s aspekta održivog poslovanja poduzeća u suvremenim tržišnim uvjetima, odnosno u uvjetima nove ekonomije

Keywords: consumer satisfaction; market; economy; products (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2015
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