Ali podjetje s področja informacijskih tehnologij prav tako potrebuje sistem CRM?

Špela Turšič and Tomislav Rozman

Journal of Innovative Business and Management, 2015, vol. 7, issue 1

Abstract: CRM se marketinško postavlja kot prilagodljivo in razširljivo orodje, s katerim je možno enostavno upravljati prodajni in marketinški proces v podjetju. Pri tem lahko sledimo prodajnim aktivnostim od samega začetka stikov s stranko do konca neke dejavnosti.

Keywords: CRM; flexible tool; sales process; customer; databases; business world (search for similar items in EconPapers)
JEL-codes: M12 (search for similar items in EconPapers)
Date: 2015
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