Marketing perspectives in sustainable tourism Montenegro

Darko Lacmanović

Journal of Innovative Business and Management, 2016, vol. 8, issue 2

Abstract: Modern understanding of tourism marketing is based on a comprehensive marketing management in terms of sustainable tourism, which involves the use of the principles of holistic marketing.

Keywords: marketing; tourism marketing; sustainable tourism; marketing management (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2016
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