Student motivation for enrolling in public relations studies and their perception of the public relations profession and study in Croatia

Boris Hajoš

Journal of Innovative Business and Management, 2017, vol. 9, issue 1

Abstract: The number of public relations (PR) students has been steadily rising in Croatia and so is the number of high schools teaching PR. The aim of this research was to learn about what motivates students to study PR and to explore their perception of the PR profession and the PR study.

Keywords: public relations; students; motivation; Croatia (search for similar items in EconPapers)
JEL-codes: B (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:dob:journl:v:9:y:2017:i:1:a:1

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