Priprava spletne oglaševalske akcije na iskalniku Bing

Tina Vukasović and Henrik Söke

Journal of Innovative Business and Management, 2017, vol. 9, issue 1

Abstract: The purpose of this paper was to study and present the background for search engine marketing, and on the basis of my findings, to run an actual advertising campaign on the Bing search engine. The empirical part was written using the inductive and deductive research methods, together with quantitative analysis, and my own findings and opinions

Keywords: search engines; internet marketing; search engine marketing; Bing Ads; affiliate programs (search for similar items in EconPapers)
JEL-codes: M37 (search for similar items in EconPapers)
Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:dob:journl:v:9:y:2017:i:1:a:2

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