Value-Based Pricing Strategies in Retail: Effective or Not?

Ilijana Petrovska, Gjorgjina Serovska and Dimitar Kovacevski

Journal of Innovative Business and Management, 2017, vol. 9, issue 2

Abstract: Customers are the key stakeholders for developing and running a successful business. From this perspective businesses must create positive perception in the eyes of their target customers. It is of key importance to create value proposition and the path for value creation can be very difficult. At the extreme, customers want great products with great quality for the lowest possible price. On a competitive market, it is the customer’s value perception that will determine the sales volumes of the products and services and the ultimate success of businesses.

Keywords: pricing; value-based pricing; customer; efficiency; retail industry (search for similar items in EconPapers)
JEL-codes: D4 L11 L81 (search for similar items in EconPapers)
Date: 2017
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