Analiza socialnomarketinške intervencije v kampanji lokalna kakovost

Spela Kovacic and Pedja Asanin Gole

Journal of Innovative Business and Management, 2017, vol. 9, issue 2

Abstract: Social marketing is today been used, more than ever for the promotion of socially desirable behavior. Moreover, to change social unwanted behavior to desired. Low level of self-sufficiency in Slovenia represents a socially undesirable behavior that is been changed by the Ministry of Agriculture, Forestry and Food, through the public campaign "Lokalna kakovost" (Local quality).

Keywords: social marketing; self-sufficiency; Slovenia; consumption; locally produced food; origin (search for similar items in EconPapers)
JEL-codes: Q18 (search for similar items in EconPapers)
Date: 2017
References: Add references at CitEc
Citations:

Downloads: (external link)
http://journal.doba.si/repec/pdf/9_2017_2_Analiza%20.pdf (application/pdf)
http://journal.doba.si/year-9-2017-volume-2/analiz ... e-v-kampanji-lokalna (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:dob:journl:v:9:y:2017:i:2:a:2

Access Statistics for this article

Journal of Innovative Business and Management is currently edited by dr. Rasto Ovin

More articles in Journal of Innovative Business and Management from DOBA Faculty Contact information at EDIRC.
Bibliographic data for series maintained by Tatjana Gorjup Hlade ().