Stock Price Reactions to Public TV Programs on Listed Japanese Companies

Fumiko Takeda and Hiroaki Yamazaki ()
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Hiroaki Yamazaki: University of Tokyo

Economics Bulletin, 2006, vol. 13, issue 7, 1-7

Abstract: This paper investigates stock price reactions to Japan's popular TV program "Project X," which was broadcast on NHK between 2000 and 2005. By using a standard event study methodology, we found that stock prices of these companies increased on average after the broadcast. In particular, the programs focusing on product development and marketing tended to raise stock prices.

Keywords: Event; studies (search for similar items in EconPapers)
JEL-codes: L8 M2 (search for similar items in EconPapers)
Date: 2006-11-09
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Citations: View citations in EconPapers (8)

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