What drives the number of new Twitter followers? An economic note and a case study of professional soccer teams

Levi Pérez

Economics Bulletin, 2013, vol. 33, issue 3, 1941-1947

Abstract: This paper examines the factors motivating people to join social networks. In particular, use of Twitter as a medium to get live feeds from sports organizations is analyzed. The focus is on the relationship between the success of professional soccer teams and the number of new Twitter users following teams. Results show that the most successful teams have the highest rates of recruitment of new Twitter followers. This can be explained in terms of the increasing utility received by followers from their favorite team winnings.

Keywords: Twitter; followers; soccer; panel data (search for similar items in EconPapers)
JEL-codes: L8 (search for similar items in EconPapers)
Date: 2013-07-23
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Citations: View citations in EconPapers (7)

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