Dynamics of price and advertising as quality signals: anything goes

Ayça Kaya

Economics Bulletin, 2013, vol. 33, issue 2, 1556-1564

Abstract: This paper demonstrates that signaling motive may lead to many different time patterns of advertising. Therefore, it is not possible to rule out signaling as an explanation for advertising by looking solely at the time patterns of price and advertising expenditures.

Keywords: advertising; signaling (search for similar items in EconPapers)
JEL-codes: D8 L0 (search for similar items in EconPapers)
Date: 2013-06-21
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Citations: View citations in EconPapers (5)

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