Mobile Phone Usage by Micro and Small Scale Enterprises in Semi-Rural Ghana

Paul Kwakwa

International Review of Management and Marketing, 2012, vol. 2, issue 3, 156-164

Abstract: This work looked at the use of mobile technology among entrepreneurs/managers of micro and small scale businesses in the Akuapem North district of Ghana. The major findings were that entrepreneurs/business managers would use more than one mobile phone and/or subscribed to more than one network in order to make affordable calls, to enjoy excellent service from other network providers, for business purposes, security reasons and to have a place for their many contact numbers. Apart from marketing/sales purposes, the managers/entrepreneurs used phone for the gathering of information, for product delivery/procurement and managing internal affairs among others. A Chi square test confirmed that mobile phone has helped businesses improve customer services, improve communication with suppliers/customers, open up new branch, keep up with competitors and help increase profit. However, the respondents identified a number of occasional challenges such as no reception, poor sound/breaking up of sound and calls ending unexpectedly.

Keywords: Mobile phones; Semi-rural; Ghana; MSEs (search for similar items in EconPapers)
JEL-codes: D83 L3 O18 (search for similar items in EconPapers)
Date: 2012
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eco:journ3:2012-02-16

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