Effective Marketing At Education: Importance of Communication Materials

Remziye Terkan
Additional contact information
Remziye Terkan: Department of Public Relations, Faculty of Communication, Girne American University, Kyrenia, Northern Cyprus

International Review of Management and Marketing, 2013, vol. 3, issue 4, 146 - 152

Abstract: Written and visual communications are effective for people in every area. Importance of communication materials has recently understood fast and written and visual communication materials are effective also in marketing. They are like impressive tools and also they are influential for every organization even in higher education in the world. The significance of written and visual communication materials in educational institutions is evaluated in tis study. The role and importance of visual and written materials in marketing process of education sector and its relation with communication materials effectiveness on educational institutions achievement is investigated.

Keywords: Communication; marketing; communication materials (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
Date: 2013
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.econjournals.com/index.php/irmm/article/download/530/pdf (application/pdf)
http://www.econjournals.com/index.php/irmm/article/view/530/pdf (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eco:journ3:2013-04-2

Access Statistics for this article

International Review of Management and Marketing is currently edited by Ilhan Ozturk

More articles in International Review of Management and Marketing from Econjournals
Bibliographic data for series maintained by Ilhan Ozturk ().