Location as a Competitive Advantage to Attract Students: An Empirical Study from a Turkish Foundation University

Oya Tamtekin Aydýn
Additional contact information
Oya Tamtekin Aydýn: Business Department, Okan University, Istanbul, Turkey

International Review of Management and Marketing, 2013, vol. 3, issue 4, 204 - 211

Abstract: The purpose of this study is to reveal whether the location is a sustainable competitive advantage to attract the students or not. This study consists of a literature review about location in higher education area, research about a sample Turkish foundation university enrollment records and a survey on students attending a sample foundation university in Istanbul. The questionnaire method has been chosen in order to show the importance of location for a university. The students had been admitted to a foundation university in the 2013-2014 period when within the same universities various departments almost the same score in exam were included in the study. The results of study indicate the location affects the students’ university choice decision and so it is a kind of sustainable competitive advantage for this sample university. This paper proposes the location has an important effect to attract the students to universities. This will help the university manager’s decision-making on the strategic planning. This study has revealed one important competitive advantage criteria for foundation universities.

Keywords: Sustainable competitive advantage; location; universities; Turkey (search for similar items in EconPapers)
JEL-codes: I23 M1 R3 (search for similar items in EconPapers)
Date: 2013
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.econjournals.com/index.php/irmm/article/download/607/pdf (application/pdf)
http://www.econjournals.com/index.php/irmm/article/view/607/pdf (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eco:journ3:2013-04-7

Access Statistics for this article

International Review of Management and Marketing is currently edited by Ilhan Ozturk

More articles in International Review of Management and Marketing from Econjournals
Bibliographic data for series maintained by Ilhan Ozturk ().