Why Are Nonprofit Organizations Financially Strained in Japan? An Analysis of Japanese NPO Management and Marketing Strategies

Hiroshi Ito and Cecile Pilot
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Hiroshi Ito: Nagoya University of Commerce and Business, Japan
Cecile Pilot: Strasbourg Law and Political Science University, France.

International Review of Management and Marketing, 2015, vol. 5, issue 1, 1-8

Abstract: The number of nonprofit organizations (NPOs) has been growing worldwide in the last few decades. In Japan, the number of NPOs started skyrocketing in the late 1990s and now has reached almost 50,000, a significant increase from fewer than 10,000 in the early 2000s. Despite their increasing importance, the majority of NPOs are financially strained in Japan. To address this issue, this study analyzes data collected from interviews with management-level officials from 50 nonprofit organizations about their activities, management, and marketing in Nagoya, Japan.

Keywords: Nonprofit marketing; nonprofit management; nonprofit strategy (search for similar items in EconPapers)
JEL-codes: M Y (search for similar items in EconPapers)
Date: 2015
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