Evolution of Capabilities in the Discovery Cycle of an Innovation in the Pharmaceutical Market

Claudimar Pereira da Veiga, Cassia Rita Pereira da Veiga, Mônica Maier Giacomini, Heitor Takashi Kato and Jansen Maia Del Corso
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Claudimar Pereira da Veiga: Department of Business Management/PPAD, Pontifical Catholic University of Paraná, PUCPR, Imaculada Conceição, 1155, 80215-901 Curitiba, PR, Brazil
Cassia Rita Pereira da Veiga: Department of Business Management/PPAD, Pontifical Catholic University of Paraná, PUCPR, Imaculada Conceição, 1155, 80215-901 Curitiba, PR, Brazil
Mônica Maier Giacomini: Department of Business Management/PPGADM, Federal University of Paraná, UFPR, Prof. Lothario Meissner, 632, 802010-170 Curitiba, PR, Brazil.
Heitor Takashi Kato: Department of Business Management/PPAD, Pontifical Catholic University of Paraná, PUCPR, Imaculada Conceição, 1155, 80215-901 Curitiba, PR, Brazil
Jansen Maia Del Corso: Department of Business Management/PPAD, Pontifical Catholic University of Paraná, PUCPR, Imaculada Conceição, 1155, 80215-901 Curitiba, PR, Brazil

International Review of Management and Marketing, 2015, vol. 5, issue 3, 141-153

Abstract: The objective of this study is to analyze the evolution of dynamic capabilities in the discovery cycle of an innovation in the pharmaceutical market of erectile dysfunction in the period of 20 years. To achieve this, two distinct and complementary concepts were applied: Models of March (1991) to exploitative and explorative discovery in the organizational learning process and the three components of dynamic capabilities. The result showed that the components of the capabilities may be identified in the discovery cycle of Viagra®. The study confirms the existence of a stock of knowledge among the companies in the pharmaceutical market of erectile dysfunction as well as a large absorptive capacity among all of them.

Keywords: Marketing; Innovation; Pharmaceutical Industry; Property Intellectual (search for similar items in EconPapers)
JEL-codes: M1 M19 M3 (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:eco:journ3:2015-03-06

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