Social Network Analysis as an Organizational Diagnostic Tool: The Case of Small Business in Russia

Sergey Rasskazov, Mariia Rubtcova (), Pavel Derugin, Nikolay Prujel and Valerij Malyshev
Additional contact information
Sergey Rasskazov: Department of Sociology, Saint Petersburg State University, Russian Federation,
Pavel Derugin: Department of Sociology, Saint Petersburg State University, Russian Federation
Nikolay Prujel: Department of Sociology, Saint Petersburg State University, Russian Federation,
Valerij Malyshev: Department of Sociology, Saint Petersburg State University, Russian Federation.

International Review of Management and Marketing, 2016, vol. 6, issue 1, 170-176

Abstract: The science of social networks is at the intersection of computer science, communication studies, mathematics and sociology.The first area is already “invested” by communications networks, hardware and software, and has attracted many users. Communication science studies the network not only as a computer network, but also as a network of discourse. Contributions of mathematics are the theory of graphs and various related calculations. “Weak” in this triad is a sociological interpretation of quantitative ratios network. The purpose of this work is defining the concept of social network analysis (SNA) as an organizational diagnostic “tool” and its implementation is using a quantitative analysis method. The article considers the following questions: The definition of the diagnostic process in relation to social networking organization; the possibility of social networking quantitative analysis; the illustration of how to use the theory of social capital as a sociological basis for the social networks diagnostics in the small business and the calculations of illustrative indicators and real networks in the case of a small business organization in Russia. Data processing was carried out with the use of UciNet. As a result, the classes (diagnosis) of organizational social networks are offered, and opportunities, along with their limits of the application of quantitative indicators making up the method of SNA to diagnose the network of organizations with a variety of responses, are presented.

Keywords: Social Network Analysis; Organizational Diagnostic Tools; Measurement of Social Capital; Management Sociology (search for similar items in EconPapers)
JEL-codes: D85 M12 M14 (search for similar items in EconPapers)
Date: 2016
References: View complete reference list from CitEc
Citations:

Downloads: (external link)
http://www.econjournals.com/index.php/irmm/article/download/1816/pdf (application/pdf)
http://www.econjournals.com/index.php/irmm/article/view/1816/pdf (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eco:journ3:2016-01-26

Access Statistics for this article

International Review of Management and Marketing is currently edited by Ilhan Ozturk

More articles in International Review of Management and Marketing from Econjournals
Bibliographic data for series maintained by Ilhan Ozturk ().