Distorting Economic Balance and its Consequences on the Regional Market of Consulting Services

Svetlana Anatolievna Ashirova, Svetlana Valentinovna Yudina, Yevgeniya Vladimirovna Kabitova, Mouhabbat Sharifovna Garifullina and Natalia Vladimirovna Serikova
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Svetlana Anatolievna Ashirova: Kazan National Research Technical University named A.N. Tupolev (Almetyevsk Branch), 9b, Stroiteley Avenue, Almetyevsk, 423457, Russia,
Svetlana Valentinovna Yudina: Kazan National Research Technical University named A.N. Tupolev (Almetyevsk Branch), 9b, Stroiteley Avenue, Almetyevsk, 423457, Russia,
Yevgeniya Vladimirovna Kabitova: Kazan National Research Technical University named A.N. Tupolev (Almetyevsk Branch), 9b, Stroiteley Avenue, Almetyevsk, 423457, Russia,
Mouhabbat Sharifovna Garifullina: Kazan National Research Technical University named A.N. Tupolev (Almetyevsk Branch), 9b, Stroiteley Avenue, Almetyevsk, 423457, Russia,
Natalia Vladimirovna Serikova: Kazan National Research Technical University named A.N. Tupolev (Almetyevsk Branch), 9b, Stroiteley Avenue, Almetyevsk, 423457, Russia.

International Review of Management and Marketing, 2016, vol. 6, issue 4, 921-925

Abstract: At the present time on the background of the stagnation of the professional consulting services market, the potential capacity of this market is rather sufficient to be attractive for investments. On the basis of the survey according to the representative selection of consulting companies and representatives of small and medium-sized business of the South-East of the Republic of Tatarstan, the spread between the demand and the supply on the regional market of consulting services was revealed. The market of consulting services in Almetyevsk was analyzed. Based on the obtained results, offers on using the potential of the regional market of consulting services and decreasing the stable “spread” between the demand and the supply were presented.

Keywords: Consulting; Machine-Building Enterprises; Marketing Strategy; Immersed Pumping Machinery; External Markets (search for similar items in EconPapers)
JEL-codes: L10 L64 L84 M31 (search for similar items in EconPapers)
Date: 2016
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