Exploring the Drivers and Nature of Corporate Social Responsibility Practice from an African Perspective

Aminu Ahmadu Hamidu, Md Harashid Haron and Azlan Amran
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Aminu Ahmadu Hamidu: School of Management, Universiti Sains Malaysia, Pulau-Pinang 11800, Malaysia
Md Harashid Haron: School of Management, Universiti Sains Malaysia, Pulau-Pinang 11800, Malaysia,
Azlan Amran: Graduate School of Business, Universiti Sains Malaysia, Pulau-Pinang 11800, Malaysia.

International Review of Management and Marketing, 2016, vol. 6, issue 4, 696-703

Abstract: This paper explored the major drivers of corporate social responsibility (CSR) practice in Africa. In the process of explaining the nature of CSR it explained the evolutionary trend of CSR through the whole century and also touched on the CSR orientations and a recognized framework for determining the orientations through the four responsibilities or dimensions. The CSR orientations explained the priority accorded to some sets of activities representing the CSR practice of organizations in Africa from different literatures. The paper found out that CSR practice in Africa is determined by philanthropic responsibilities derived from cultural and religious practice in Africa. The practice of CSR as a strategy for achieving profitability, competitiveness, standard compliance, ethical and legal considerations, stakeholder management and engagement and achievement of sustainable development is less emphasized in the African context when compared to the western perspective of CSR practice.

Keywords: Corporate Social Responsibility; Corporate Social Responsibility Practice in Africa; Corporate Social Responsibility Drivers; Corporate Social Responsibility Orientations; Corporate Social Responsibility Pyramid (search for similar items in EconPapers)
JEL-codes: M14 (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (6)

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