Influence of Products, Premium Pricing, and Service processes On Customer Satisfaction of Pt Asuransi Jiwa Taspen 2014-2018 Period

Kharis Kurnianto, Setyo Aji Nugroho and Jati Tri Priyambodo
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Kharis Kurnianto: Faculty of Economics and Business, Universitas Persada Indonesia YAI, Jakarta, Indonesia
Setyo Aji Nugroho: Faculty of Economics and Business, Universitas Persada Indonesia YAI, Jakarta, Indonesia
Jati Tri Priyambodo: Faculty of Economics and Business, Universitas Persada Indonesia YAI, Jakarta, Indonesia

International Review of Management and Marketing, 2018, vol. 8, issue 6, 62-66

Abstract: This study discusses the extent of the influence of 3 variables, namely: Products, Determination of Premium Prices and Service Processes on Customer Satisfaction PT Taspen Life Insurance Period 2014 - 2018. Of these 3 variables the researcher made a research framework, namely: a) To what extent Products affect Customer Satisfaction, b) Determination of Premium Prices affect Customer Satisfaction, c) Service Process affects Customer Satisfaction, and d) The extent to which Products, Determination of Premium Prices and Service Processes together influence Customer Satisfaction. Questionnaire method is the choice of researchers in collecting data that will be processed using quantitative methods, multiple linear regression, while testing the hypothesis used hypothesis test t, test the hypothesis f with a significant level of 5%. Classical assumption tests used in this study include linearity test, normality test, homogeneity test, autocorrelation test, multicollinearity test and reliability test.

Keywords: Insurance; Products; Prices; Premiums; Service Processes; Customer Satisfaction (search for similar items in EconPapers)
JEL-codes: G22 I13 M31 (search for similar items in EconPapers)
Date: 2018
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