The Mediating Impact of New Product Innovativeness on the Relationship between Learning Orientation and New Product Performance in Thailand ISO 1900 Industry

Nirusa Sirivariskul
Additional contact information
Nirusa Sirivariskul: Science and Social Science, Burapha University, Thailand

International Review of Management and Marketing, 2020, vol. 10, issue 1, 1-6

Abstract: This research examined between the mediating impact of new product innovativeness on the relationship between learning orientation and new product performance. A survey questionnaire from was used to collect data from 62 firms in Thailand.The results indicated that new product innovativeness fully mediates the relationship between learning orientation and new product performance. This finding suggests that manufacturing should develops learning orientation as a competitive factor for new product innovativeness and new product performance. Finally, the study provides a discussion on the academics and practitioners for future research. This research examined the mediating impact of new product innovativeness on the relationship between learning orientation and new product performance. A survey questionnaire form was used to collect data from 62 firms in Thailand.The results indicated that new product innovativeness fully mediates the relationship between learning orientation and new product performance. This finding suggests that manufacturing should develop learning orientation as a competitive factor for new product innovativeness and new product performance. Finally, the study provides a discussion on the academics and practitioners for future research.

Keywords: Learning Orientation; New Product Innovativeness; New Product Performance. (search for similar items in EconPapers)
JEL-codes: D1 L2 (search for similar items in EconPapers)
Date: 2020
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.econjournals.com/index.php/irmm/article/download/8840/pdf (application/pdf)
https://www.econjournals.com/index.php/irmm/article/view/8840/pdf (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eco:journ3:2020-01-1

Access Statistics for this article

International Review of Management and Marketing is currently edited by Ilhan Ozturk

More articles in International Review of Management and Marketing from Econjournals
Bibliographic data for series maintained by Ilhan Ozturk ().