The Building Image of PT. Jakarta East Industrial Park

Rita Zahara and Nandan Limakrisna
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Rita Zahara: Sekolah Tinggi Ilmu Ekonomi Pengembangan Bisnis Manajemen, Jakarta, Indonesia,
Nandan Limakrisna: Universitas Persada Indonesia Y.A.I. Jakarta, Indonesia.

International Review of Management and Marketing, 2020, vol. 10, issue 1, 7-10

Abstract: The study aims to determine the effect of service quality and customer relations simultaneous on the image of PT.JEIP. The method used in this research is a descriptive and explanatory survey. The unit of analysis is the investor industrial estates managed by PT.JEIP with a sample size of 110 investors. The time horizon in this study was cross-sectional. The findings in this study are that the service quality and customer relationship simultaneous influence on image of PT. EJIP, but when viewed in partial, it predominantly affects the customer relationship on image of PT. EJIP, while the quality of service has no significant effect on the image of PT. EJIP.

Keywords: service quality; customer relationship; image (search for similar items in EconPapers)
JEL-codes: L8 M31 N75 (search for similar items in EconPapers)
Date: 2020
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