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Tourists or Pilgrims: Classification of the Visitors at the Baptism Site of Jesus Christ in Jordan

Mohammad Ibrahim Al Zoubi and Yahaya Ibrahim
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Mohammad Ibrahim Al Zoubi: Department of Tourism, Faculty of Applied Social Sciences, Universiti Sultan Zainal Abidin, Terengganu, Malaysia
Yahaya Ibrahim: Faculty of Applied Social Sciences, Universiti Sultan Zainal Abidin, Terengganu, Malaysia

International Review of Management and Marketing, 2020, vol. 10, issue 1, 72-78

Abstract: The purpose of the present study about the baptism site of Jesus Christ together with the holy site portrayal, diverse aspects of the visits to the Baptism Site such as statistics, demographic features of the visitors, their motivations and practices, In addition, classifying the visitors on the site, accordingly, the research aimed to depict the reasons and motivations driving the visits to the baptism site, and examining the potential outcomes of the classification of the visitors at the holy site. 200 surveys have been handed out among Jordanians Christians visitors of which 120 were completed and valid. Accordingly, visitors have been classified into five groups of Religious journeys (pilgrims), cultural pilgrimage tourists, historical pilgrimage tourists, secular tourists, and educational tourism.

Keywords: Jordan; Religious Tourism; The Baptism; Religious Pilgrimage (search for similar items in EconPapers)
JEL-codes: N35 Z12 Z31 Z32 Z39 (search for similar items in EconPapers)
Date: 2020
References: View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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