How WhatsApp Changes the Way Business Work?

Remziye Terkan and Serra Inci Celebi
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Remziye Terkan: Faculty of Communication, Fifteen November University of Cyprus, Northern Cyprus, Turkey,
Serra Inci Celebi: Faculty of Communication, Yeni Yüzyýl Üniversitesi, Turkey

International Review of Management and Marketing, 2020, vol. 10, issue 5, 179-184

Abstract: Using a focus group and a pre-test, this study validates a scale for measuring the motivations, uses and gratifications for WhatsApp, which comprises of dimensions: Communication, privacy, credibility, and miscellaneous activities. Workplace WhatsApp usage motivations consists of two dimensions namely, working, planning, and coordination and speed, convenience, and practicality. After the focus group and the pre-test, 455 participants were included in a survey to understand a connection between work performance and WhatsApp usage. The results were discussed in terms of uses and gratifications.

Keywords: WhatsApp Motivations; Work Performance; Uses and Gratifications (search for similar items in EconPapers)
JEL-codes: D83 L25 (search for similar items in EconPapers)
Date: 2020
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