Impact of Factors on the Intention to Use Ride-hailing Technology Applications during the COVID-19 Epidemic in Vietnam
Nguyen Ngoc Mai,
Nguy?n Th? Minh Th?o and
Vo Hoang Ngoc Thuy
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Nguyen Ngoc Mai: Thu Dau Mot University, Binh Duong province, Vietnam.
Nguy?n Th? Minh Th?o: Thu Dau Mot University, Binh Duong province, Vietnam.
Vo Hoang Ngoc Thuy: Thu Dau Mot University, Binh Duong province, Vietnam.
International Review of Management and Marketing, 2021, vol. 11, issue 1, 1-7
This article aims to define the intent to use ride-hailing technology applications in the current Covid-19 translation situation and related factors such as: The usefulness of ride-hailing application, the attractiveness of private cars, the influence of the subjective norms and perceived behavior control factor. The study surveyed 342 questionnaires in Vietnam with a Likert scale. Hypothesis testing in this study uses the validity test, reliability test, multiple linear regression analysis, and the correlation between factors with SPSS version 22.0. The research results show that all 4 factors have a positive influence on the intention to use ride-hailing applications. Of which, the the usefulness of ride-hailing application factor has the strongest impact on the intention to use ride-hailing technology apps, and the attractiveness of the private vehicle had the least influence on the intention to use ride-hailing technology applications during the Covid-19 season.
Keywords: s Ride-hailing technology applications; intention to use; the attractiveness of private cars; Covid-19; the usefulness of ride-hailing application. (search for similar items in EconPapers)
JEL-codes: N70 N75 R41 (search for similar items in EconPapers)
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