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Strategic Flexibility Mediating the Impact of Entrepreneurial Orientation on Organizational Excellence

Rula Hani AlHalaseh and Ziad Ayoub
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Rula Hani AlHalaseh: Business School, Mutah University, Mu’tah, Jordan
Ziad Ayoub: Business School, Mutah University, Mu’tah, Jordan

International Review of Management and Marketing, 2021, vol. 11, issue 6, 21-29

Abstract: The study aimed to analyze the impact of entrepreneurial orientation in achieving organizational excellence through strategic flexibility. This research is a quantitative study. The population of this study consists of all managers in the upper and middle management at the Jordanian Commercial Banks. The study conducted a comprehensive survey, by using its population as a sample, which totals 1023 managers. The data collection tool is a questionnaire that consists of 29 items was developed. The results show that the level of availability of entrepreneurial orientation, organizational excellence, and strategic flexibility has reached a high degree at Jordanian Commercial Banks. Other findings show that entrepreneurial orientation in its combined dimensions (innovative entrepreneurial orientation, proactive entrepreneurial orientation, and risk-taking entrepreneurial orientation) has a statistically significant impact on achieving organizational excellence through strategic flexibility in Jordanian commercial banks. From the findings, the authors conclude that strategic flexibility plays a partial mediating role between entrepreneurial orientation (with all its dimensions) and organizational excellence. At the same time, strategic flexibility fails to play a mediator role between entrepreneurial orientation dimensions and organizational excellence.

Keywords: Entrepreneurial Orientation; Organizational Excellence; Strategic Flexibility; Commercial Banks; Jordan. (search for similar items in EconPapers)
JEL-codes: L1 L2 M1 (search for similar items in EconPapers)
Date: 2021
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