A Path Model of Innovative Customer Orientation and Company Performance with the Moderating Influence of Company Training

Ayse Gönül Demirel and Neslihan Yayla
Additional contact information
Ayse Gönül Demirel: Department of Business Administration, Yeditepe University, 34755, Ýstanbul, Turkey,
Neslihan Yayla: MBA Graduate, Institute of Social Sciences, Yeditepe University, 34755, Istanbul, Turkey

International Review of Management and Marketing, 2022, vol. 12, issue 1, 1-10

Abstract: This study used a sample of salespeople at various companies to substantiate a path model of innovativeness, customer orientation, and performance; thus, it offers a multi-disciplinary framework. Results indicated a moderating influence of company training programs on the relationship between customer orientation and performance, which can have several implications for human resource managers and sales contact employees. Two features, testing the influence of training activities and measuring customer orientation from the employees’ perceptions, distinguish this study from previous studies.

Keywords: Path Model; Customer Orientation; Training; Innovativeness (search for similar items in EconPapers)
JEL-codes: M1 M19 M31 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
http://www.econjournals.com/index.php/irmm/article/download/12516/pdf/29550 (application/pdf)
http://www.econjournals.com/index.php/irmm/article/view/12516/pdf (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eco:journ3:2022-01-1

Access Statistics for this article

International Review of Management and Marketing is currently edited by Ilhan Ozturk

More articles in International Review of Management and Marketing from Econjournals
Bibliographic data for series maintained by Ilhan Ozturk ().