The Contributions of Customer Knowledge and Artificial Intelligence to Customer Satisfaction

Ibrahim Zada
Additional contact information
Ibrahim Zada: Beirut Arab University, Beirut, Lebanon.

International Review of Management and Marketing, 2022, vol. 12, issue 5, 1-4

Abstract: Customer knowledge is critical for business and marketing strategy, and companies are turning to Artificial Intelligence (AI)-based data analysis to better understand user experience and behavior in both product and service sectors. This paper discusses the importance of customer knowledge and the tools for obtaining it using AI-based analysis. While AI-based analysis has many benefits, such as advanced and detailed analytics, it also has many drawbacks, such as privacy and the human-biased factor that the machine can learn from interacting with humans. AI is a delicate marketing technology that should be controlled by humans because it cannot replace humans in customer service, relationship management, and critical situations.

Keywords: Customer Knowledge; AI Technology; Marketing; Customer Satisfaction; Customer Relationship; Communication (search for similar items in EconPapers)
JEL-codes: D83 M31 O32 (search for similar items in EconPapers)
Date: 2022
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.econjournals.com/index.php/irmm/article/download/13314/6876 (application/pdf)
https://www.econjournals.com/index.php/irmm/article/view/13314 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eco:journ3:2022-05-1

Access Statistics for this article

International Review of Management and Marketing is currently edited by Ilhan Ozturk

More articles in International Review of Management and Marketing from Econjournals
Bibliographic data for series maintained by Ilhan Ozturk ().