Exploration of Salt Farmers’ E-Marketing Strategy: A Lesson from Madura Island, Indonesia

Fathor As and Fatimatul Fatmariyah
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Fathor As: Department of Management, University of Trunojoyo Madura, Indonesia.
Fatimatul Fatmariyah: Department of Management, University of Trunojoyo Madura, Indonesia.

International Review of Management and Marketing, 2023, vol. 13, issue 3, 25-32

Abstract: This study aims to explore various e-marketing strategies that salt farmers might use. The qualitative-descriptive method was chosen as the method used in this research. Researchers collected data by observing, conducting interviews, and documenting our studies. The method of analysis is known as descriptive-qualitative analysis. The findings indicated that salt farmers' knowledge of the various forms of e-marketing media was satisfactory. However, their expertise consisted just of knowledge, and they needed to learn how to make the most of the existing media to exploit it as a promotional tool. Although salt farmers are already familiar with many different media that can use as marketing media, the most excellent e-marketing technique for business uses only Facebook networking or social media marketing strategy.

Keywords: Marketing; E-Marketing; Salt Marketing; Social Media Marketing (search for similar items in EconPapers)
JEL-codes: M30 M31 M37 (search for similar items in EconPapers)
Date: 2023
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