Bridging Emotional Intelligence: Applications in Psychology through the Schutte Emotional Intelligence Scale (SEIS) in Thai Private Hospital Customers

Thanuset Chokpiriyawat and Kampanat Siriyota
Additional contact information
Thanuset Chokpiriyawat: Faculty of Business Administration and Accountancy, Khonkaen University, Thailand
Kampanat Siriyota: Faculty of Business Administration and Accountancy, Khonkaen University, Thailand

International Review of Management and Marketing, 2024, vol. 14, issue 5, 107-112

Abstract: This study explores the implications of emotional intelligence (EI) in marketing communication. The research aims to bridge these disciplines by applying the Schutte Emotional Intelligence Scale (SEIS) in service marketing. The study employs the 33-item SEIS, translated and culturally adapted for use in Thai. The multistage sampling of 600 respondents explores Confirmatory Factor Analysis confirmed four dimensions with acceptable reliability and validity: ?2/df = 2.467, GFI = .909, CFI = .961, RMSEA = .049, and SRMR = .029. This research bridges EI's theoretical and practical applications in psychology and marketing communication, emphasising EI's role in shaping consumer experiences and improving customer relationships. It also enhances its cultural relevance for future research and applications.

Keywords: Emotional Intelligence; Schutte EI Scale; Service Marketing; Consumer Behavior (search for similar items in EconPapers)
JEL-codes: M1 M31 (search for similar items in EconPapers)
Date: 2024
References: View references in EconPapers View complete reference list from CitEc
Citations:

Downloads: (external link)
https://www.econjournals.com/index.php/irmm/article/download/16779/8167 (application/pdf)
https://www.econjournals.com/index.php/irmm/article/view/16779 (text/html)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eco:journ3:2024-05-12

Access Statistics for this article

International Review of Management and Marketing is currently edited by Ilhan Ozturk

More articles in International Review of Management and Marketing from Econjournals
Bibliographic data for series maintained by Ilhan Ozturk ().