Key Success Factors in Entrepreneurial Development among Women Micro-Entrepreneurs in Malaysia

Vikneswary Tirumalaisamy, Asokan Vasudevan, Rajani Balakrishnan, Suleiman Ibrahim Shelash Mohammad, A. Vasumathi, Ahmad Samed Al-Adwan and Barween Al Kurdi
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Vikneswary Tirumalaisamy: Faculty of Business and Communications, INTI International University, Persiaran Perdana BBN Putra Nilai, 71800 Nilai, Negeri Sembilan, Malaysia
Asokan Vasudevan: Faculty of Business and Communications, INTI International University, Persiaran Perdana BBN Putra Nilai, 71800 Nilai, Negeri Sembilan, Malaysia
Rajani Balakrishnan: Faculty of Business and Communications, INTI International University, Persiaran Perdana BBN Putra Nilai, 71800 Nilai, Negeri Sembilan, Malaysia
Suleiman Ibrahim Shelash Mohammad: Electronic Marketing and Social Media, Economic and Administrative Sciences Zarqa University, Jordan; & Research follower, INTI International University, 71800 Negeri Sembilan, Malaysia
A. Vasumathi: Vellore Institute of Technology Business School, VIT University, Vellore, Tamil Nadu, India
Ahmad Samed Al-Adwan: Business Technology, Hourani Center for Applied Scientific Research, Al- Ahliyya Amman University, Amman, Jordan
Barween Al Kurdi: Department of Marketing, School of Business, The University of Jordan, Amman, 11942, Jordan

International Review of Management and Marketing, 2024, vol. 14, issue 6, 364-371

Abstract: This study explores factors influencing entrepreneurial development among women microentrepreneurs in Malaysia. Using self-administered questionnaires distributed to 50 participants, the research examined four key factors: family support, business prospects, sociocultural factors, and government support, with entrepreneurial development as the dependent variable and perception of success as a mediator. The data was analyzed using SmartPLS software. Results indicated that most variables had reliable Cronbach Alpha values, though issues with discriminant validity were found. The structural model showed substantial explanatory power, and most path coefficients indicated positive relationships, except for the link between government support and entrepreneurial development. However, only one hypothesis was accepted, revealing that socio-cultural factors significantly influence entrepreneurial development through the perception of success. The study suggests that future research should focus on specific sectors within microenterprises and include a larger sample size for a broader understanding of women’s economic contributions. This research provides valuable insights for policymakers aiming to enhance support for women microentrepreneurs in Malaysia.

Keywords: Success Factors; Entrepreneurial Development; Women Entrepreneurs; Micro Entrepreneurs; Socio-cultural Factors (search for similar items in EconPapers)
JEL-codes: M54 (search for similar items in EconPapers)
Date: 2024
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