Public's Adoption Intention on Mobile Investment Platform in An Extended MTAM Framework

Liing-Sing Ling (), Pick-Soon Ling (), Kelvin Yong Ming Lee (), Angela Ee Ling Tiong () and Ek Tee Ngian ()
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Liing-Sing Ling: School of Business and Management, University of Technology Sarawak, 96000 Sibu, Sarawak, Malaysia
Pick-Soon Ling: School of Business and Management, University of Technology Sarawak, 96000 Sibu, Sarawak, Malaysia
Kelvin Yong Ming Lee: School of Accounting and Finance, Taylor's University, Selangor, Malaysia
Angela Ee Ling Tiong: School of Business and Management, University of Technology Sarawak, 96000 Sibu, Sarawak, Malaysia
Ek Tee Ngian: School of Business and Management, University of Technology Sarawak, 96000 Sibu, Sarawak, Malaysia

International Review of Management and Marketing, 2025, vol. 15, issue 5, 266-273

Abstract: Numerous mobile technologies have emerged with the mobile devices' development. Compared with other commonly used mobile technologies, the study of the factors influencing mobile investment adoption intention is still under-researched. Besides, the evidence of mobile self-efficacy, mobile innovativeness and the platform providers' reputation is deficient in the literature. This study attempted to discover these gaps by examining the effect of mobile self-efficacy and innovativeness and the providers' reputation toward the adoption intention on mobile investment platforms. The primary responses of the study consisted of 268 respondents from Malaysia who were gathered through convenient sampling. The partial least squares structural equation modelling (PLS-SEM) result first showed that adoption intention is only significantly influenced by mobile usefulness and perceived reputation. However, mobile self-efficacy and innovativeness significantly affect both mobile ease of use and mobile usefulness, and also indirectly impact adoption intention through mobile usefulness. The study's findings first enrich the current literature by providing evidence in this area as the factors that significantly affect mobile investment among the Malaysian general public are identified. Moreover, the direct and indirect role of mobile self-efficacy and mobile innovativeness, together with the providers' reputation on adoption intention toward mobile platforms also provided. Additionally, some critical implications also derived from the study's findings benefit the stakeholders to cultivate the adoption of mobile investment platforms.

Keywords: Mobile Investment; Mobile Technology Acceptance Model; Perceived Reputation; Mobile Usefulness; Adoption Intention (search for similar items in EconPapers)
Date: 2025
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DOI: 10.32479/irmm.19829

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