THE ROLE OF ADVERTISING FOR SOCIETY AND CONSUMERS

Alexandra Iorgulescu and Mihaela Marcu
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Alexandra Iorgulescu: University of Craiova, Romania
Mihaela Marcu: University of Craiova, Romania

Social Sciences and Education Research Review, 2023, vol. 10, issue 2, 141-144

Abstract: In this article we have highlighted the extremely important role that advertising plays for both society and consumers. Success depends, as we have shown, on timely execution and impeccable product quality. As a type of organisation, I have opted for the medical sector because it provides eloquent examples of the quality of the products to be purchased.

Keywords: advertising; society; consumers (search for similar items in EconPapers)
JEL-codes: M37 (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:edt:jsserr:v:10:y:2023:i:2:p:141-144

DOI: 10.5281/zenodo.15254250

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