The Algorithmic Auteur: AI, Cultural Production, and the Reconfiguration of Audiovisual Media

Dan Valeriu Voinea
Additional contact information
Dan Valeriu Voinea: University of Craiova

Social Sciences and Education Research Review, 2025, vol. 12, issue 1, 256-268

Abstract: Artificial Intelligence (AI) is enacting a profound transformation across the audiovisual media landscape, reconfiguring practices, economies, and cultural forms. This paper addresses the research question: How is AI reconfiguring the entire ecosystem of audiovisual media, from the granularities of production to the macro-structures of cultural meaning, economic models, and regulatory control? Employing a systematic literature review, we analyze the integration of AI across the media value chain and its broader socio-cultural implications. We find that while AI offers unprecedented efficiencies, it also introduces significant challenges related to creative homogenization, labor displacement, algorithmic bias, and intellectual property. To provide a comprehensive analytical lens, we propose the theoretical framework of the Algorithmic Auteur. This concept extends traditional auteur theory to conceptualize AI not as a mere tool, but as a complex, networked agent whose outputs are shaped by the interplay of its technical architecture, training data, economic imperatives, and human collaborators. Our analysis reveals three critical dynamics: a nexus between efficiency and creative homogenization, where AI's predictive logic favors derivative content; the emergence of labor agreements as a primary form of grassroots algorithmic governance; and a fundamental divergence in global regulatory philosophies, pitting a rights-based European model against a market-driven American one. We conclude by offering recommendations for policymakers, industry stakeholders, and educators to foster a human-centric approach to AI integration, ensuring that technological innovation serves to augment, rather than subvert, human creativity and cultural diversity.

Keywords: Artificial Intelligence (AI); Audiovisual Media; Algorithmic Auteur; Creative Homogenization; Media Regulation (search for similar items in EconPapers)
JEL-codes: Z0 (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

Downloads: (external link)
https://sserr.ro/wp-content/uploads/2025/07/sserr-12-1-256-268.pdf (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:edt:jsserr:v:12:y:2025:i:1:p:256-268

DOI: 10.5281/zenodo.15804554

Access Statistics for this article

Social Sciences and Education Research Review is currently edited by Stefan Vladutescu

More articles in Social Sciences and Education Research Review from Department of Communication, Journalism and Education Sciences, University of Craiova
Bibliographic data for series maintained by Dan Valeriu Voinea ().