Issues in Political Campaigns during Nigeria's 2023 Presidential Election

Kelvin Inobemhe, Wisdom Iheanyichukwu Okezie, Nick-Tansi Saint Udeh, Suleiman Garba, Oluwatobi Enitan Modeyin and Momoh Usman
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Kelvin Inobemhe: Department of Mass Communication, Glorious Vision University, Ogwa, Nigeria
Wisdom Iheanyichukwu Okezie: Department of Mass Communication, University of Cross River State, Calabar, Nigeria
Nick-Tansi Saint Udeh: Department of Mass Communication, Nasarawa State University, Keffi, Nigeria
Suleiman Garba: Department of Mass Communication, Nasarawa State University, Keffi, Nigeria
Oluwatobi Enitan Modeyin: Department of Mass Communication, Glorious Vision University, Ogwa, Nigeria
Momoh Usman: Department of Mass Communication, Glorious Vision University, Ogwa, Nigeria

Social Sciences and Education Research Review, 2025, vol. 12, issue 1, 322-329

Abstract: This conceptual study is a focus on the issues that were given prominence during the campaigns run-up to the 2023 presidential election conducted in Nigeria. This study was mainly conducted to examine critical issues that shaped political campaigns during the period under review. The researchers relied on existing knowledge and studies coupled with personal observation to discuss the issues. The study particularly showed that campaign issues during the issues were mainly about the ethnicity and religious orientations of candidates that vied for the presidential tickets under various political parties. Furthermore, policy issues, power rotation arrangements (written and unwritten) and security matters were also given attention in the campaigns. These issues generated fierce debates among the candidates with noticeable parallels in their stance on each of the items of discourse. Nevertheless, some of the positions depict serious approach to the matters. Some others were just based on insinuations and it was across various political parties that participated in the elections. Consequently, the researchers relied on the findings and concluded that issues on the socio-economic and political growth and development of Nigeria featured prominently during the electioneering campaigns in the run up to the country's 2023 presidential election and recommended that issues are treated with seriousness and mundane others left out of the campaigns

Keywords: Campaigns; Election; Policy; Politics; Reforms; Voters (search for similar items in EconPapers)
JEL-codes: D72 (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:edt:jsserr:v:12:y:2025:i:1:p:322-329

DOI: 10.5281/zenodo.15804568

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